Shu Uemura Izumi Tonic Strengthening Shampoo is a fortifying cleanser inspired by the Japanese tradition of rice water beauty rituals. Infused with rice water and ceramides, this shampoo gently cleanses while strengthening the hair fiber and reducing breakage. Hair is left soft, shiny, and more resilient after every wash. For a complete strengthening ritual, follow with Izumi Tonic Conditioner and finish with Thickening Rice Water Serum. Directions:Apply to wet hair. Massage into scalp and work through the lengths. Rinse thoroughly. Repeat if necessary. Follow with conditioner and serum for best results.
